Coravin already solved the hardest part: a product people genuinely love once they understand it. The job on paid is to make that "aha" moment land in a 3-second scroll, send it to a page built to convert, and do it profitably at scale. We run the media, build the creative, and own the whole loop, on a simple flat monthly retainer.
A few of the brands we run growth for
In short
Coravin isn't an impulse buy. It's a $279–$399 system that pays for itself, but only once someone understands why pouring a glass without pulling the cork changes how they drink wine. That understanding rarely happens in a single static ad. It happens across a sequence: a hook that stops the scroll, a creative that demonstrates the magic, and a landing page that answers the one objection standing between curiosity and checkout.
Most paid programs treat Coravin like a commodity and lead with the discount. We'd lead with the moment: the open bottle that doesn't go to waste, the rare vintage poured one glass at a time, the gift that makes a wine lover gasp. Then we put real money behind the angles that prove they convert.
This proposal is built in three tiers so you control how much of that engine we run, from media buying only, up to a full creative team producing static and UGC every month. Start where it makes sense and scale up the moment the numbers justify it.
How we work
Every dollar runs through the same loop. We don't ship one big idea and hope. We ship many angles, read the data weekly, and pour budget into what's winning.
Angles built for a wine-loving audience: waste guilt, the by-the-glass freedom, gifting, the collector flex. We test hooks cheaply on static first.
The Coravin "aha" is visual: cork stays in, wine pours out. Static and UGC are built to make that click instantly, not explain it in a paragraph.
An AI-enabled landing page per angle, designed to answer the one objection that matters and move a considered buyer to checkout.
Weekly we kill what underperforms, scale the winners, and feed learnings back into the next round of creative. The library compounds.
Our UGC
A few examples from our creator system. This is the kind of native, scroll-stopping video we'd produce for Coravin in Tier 3, briefed, shot, and edited by us.
Same engine, your product: we'd translate these angles to the by-the-glass moment, and produce them across the languages and markets you sell in.
Static creative
A batch from a recent static sprint. This is the level of concepting, art direction and finish you'd get every month in Tier 2 and Tier 3, built to test angles fast and cheap.
Every concept ships in 3 variations, so each angle gets a fair test before we scale the winner. We'd build the same for Coravin, in the languages and markets you sell in.
What clients say
"I spent two, three years working with different agencies, from really expensive ones all the way through. Just didn't find the results. The biggest thing was not getting great communication and not learning the process with them. Ended up working with Marcin. Really good communication, felt part of the process, learned a lot. We got to start seeing really good results come out of it."
Investment
No commission games, no surprises. A clean retainer that scales with how much of the creative engine you want us to run. Ad spend (your media budget) is separate and stays on your side.
Editing, briefing and coordination are included in the retainer. The only thing that sits outside it is the creators themselves, which typically runs $100–$300 per concept depending on the talent and format. We source the best deal for each concept and tell you the exact cost upfront, before anything is shot. No markup, no surprises.
Built for your calendar
Wine and gifting are seasonal, so the engine should breathe with them. You decide the throttle each month, we adjust the creative output to match.
If summer is quiet, we can dial creative volume down and keep spend efficient, no point burning budget into a soft market.
Or we flip it: use the quiet weeks to produce a UGC bank ahead of Q4, so you walk into the high season with a deep library already shot, edited and ready to scale.
When gifting season hits, we scale the proven angles hard and add creative volume beyond the base tier as additional scope, priced upfront.
We can also iterate on content you already have, recutting existing footage and assets into fresh ad variations, so nothing good goes to waste.
What you walk away with
Media run against KPIs you sign off on, optimized weekly, with clear reporting on what your spend is actually returning.
A growing bank of static and UGC angles that have proven they convert, an asset that keeps working long after it's shot.
One team owning media, creative and landing pages together, so nothing falls between the cracks and everything ladders to the number.
A 30-minute call to align on goals, KPIs and the right starting tier. We can have media live and the first creative round in build within the first couple of weeks.